サンティーニが今年もオフィシャルウエアとなっている。
すでに2019年には公式ウエアの他、オリジナルでもIRONMANモデルをリリースし、人気となっていた。風洞実験も行うなどエアロダイナミクスも施された仕様となっている。
サンティーニと言えばイタリアの老舗ブランドだ。1965年創業でイタリアメイドにこだわる。また、昨年10月には、ツールドフランスのオフィシャルパートナーとなり、今年はサンティーニ製のマイヨジョーヌが会場で注目となることだろう。
IRONMAN EXTENDS PARTNERSHIP WITH SANTINI AS OFFICIAL CYCLING AND TRIATHLON APPAREL PARTNER WITH A MULTI-YEAR DEAL
TAMPA, Fla. (January 12, 2022) – IRONMAN and Santini, a worldwide leader in technical apparel, announced today a multi-year extension of their partnership that began in 2019. With this extension, Santini will continue to design and manufacture a collection of cycling and triathlon apparel dedicated exclusively to IRONMAN®. “We are delighted to continue with Santini, who is the undisputed leader in the cycling and triathlon technical apparel space,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group. “They are at the forefront of technology and through their industry leading design and craftsmanship, allow for us to customize garments for each one of our respective events. This allows our athletes the ability to truly memorialize their life-changing achievements.” The Santini X IRONMAN co-branded cycling and triathlon collection will focus on long distance and be designed to deliver superior comfort and maximum performance with both men’s and women’s options available. “We have built up a very successful partnership with IRONMAN over the last few years and we are delighted it is continuing,” said Monica Santini, CEO of Santini Cycling Wear. “The partnership allowed us to work hand-in-glove with the undisputed leading athletes in the sector: thanks to their feedback, in fact, we have created a new collection that will help all triathletes to express their potential as fully as possible.”
One of the standout pieces from the new collection that will be available in April 2022 is the Viper trisuit. Wind tunnel-tested and developed in collaboration with pro athletes from the Santini team, the suit will sport a new graphic, featuring the iconic IRONMAN M-dot logo. Color pallets include navy blue with red and grey detailing for men and in navy blue with pink and grey detailing for women. The Viper is made from a combination of two different fabrics which provide optimal aero efficiency: Trophy by Sitip is light, breathable and quick-drying, while Swan Wrap is used for the sleeves. Lastly, the outside of the crotch/chamois pad area of the suit has a grippy finish to help keep the rider consistently stable in the saddle. The Santini X IRONMAN co-branded suits will be available in April at various global IRONMAN events as well as on www.ironmanstore.com and www.santinicycling.com sites. Santini is committed to organizing various activities at several events throughout the year that will feature its own triathlon ambassadors with the aim of attracting more amateur athletes to the sport of triathlon. For more information on IRONMAN and events in the IRONMAN Group portfolio, visit www.ironman.com. For more information on Santini, visit www.santinicycling.com. Media related inquiries may be directed to press@ironman.com.
